CST: 24/10/2016 07:14:50   

Choozle Launches Account Based Targeting Tools

223 Days ago

Leader in Programmatic Ad Buying Solutions Integrates CRM Matching & IP Addresses Targeting to Its Platform

DENVER, CO--(Marketwired - Mar 14, 2016) - Choozle, a programmatic advertising platform that connects marketers with big data insights and real-time bidding across display, social, mobile and video, today announced the launch of Account Based targeting tools which includes CRM matching capabilities and IP addresses targeting. As the newest integrations to Choozle's platform, CRM matching and IP address targeting will enhance and simplify the audience targeting process for programmatic digital advertising campaigns.

Choozle developed CRM matching as an automated feature that will allow clients to onboard any Customer Relationship Management (CRM) file directly into the platform to provide audience insights and targetable consumer profiles on both desktop and mobile. Its CRM matching and audience targeting solutions empower advertisers to leverage their 1st party data assets to discover and build high-value target audiences applied toward digital advertising campaigns. Advertisers will be able to utilize Choozle's in-dashboard reporting to maximize content exposure to select audiences throughout multi-channel programmatic ad campaigns.

"Advertisers are evolving their approach to granularly target desired individuals with programmatic ads," said Choozle CEO and co-founder, Andrew Fischer. "CRM Matching and IP Address Targeting are the ideal tools for advertisers to not only better understand their audiences, but to efficiently reach them across multiple channels with campaigns that will drive engagement."

IP address targeting empowers hyper-specific location targeting capabilities. By matching a customer's IP address with their physical address, Choozle enables highly targeted digital display and video ads to individual buildings using the IP address as the entry point. Without having to use cookies, this type of targeting is beneficial for advertisers because it incorporates offline data; i.e., registered voter lists, customer databases, modeled data, and direct mail data.

"We wanted to add real-time digital solutions to our intuitive platform to further drive effective ROI for all Choozle platform partners," says Fischer. "The inclusion of CRM Matching and IP address targeting follows our mission to democratize the marketing technology industry by making highly sophisticated and effective tools available to a wider audience."

Subscriptions to Choozle start at $99 per month.

To learn more about Choozle, subscription prices or to request a demo, please visit https://choozle.com/.

About Choozle
Founded in 2012 and based in Denver, Colorado, Choozle provides a programmatic platform that leverages detailed consumer data to power real-time advertising campaigns across display, mobile, social and video mediums - all from a single, simple interface. Choozle brings programmatic to any marketer or advertiser with its simple, elegant, and affordable solution. As a proud member of the Entrepreneurs Foundation of Colorado (EFCO), Choozle donates 1 percent of founding equity to support Colorado nonprofits. Learn more at https://choozle.com/ and connect on Twitter and Facebook.

Media Contact:
Seth Menacker
TallGrass Public Relations
(201) 638-7561