CST: 28/06/2016 22:34:21   

Mobile Application Platform AppThis Announces Launch of Global Self Serve and Video Products for App Discovery and User Acquisition

133 Days ago

Global Application Technology Company Achieves More Than 10 Million Installs in First Year

DENVER, CO--(Marketwired - Feb 16, 2016) - AppThis, an international mobile technology company focused on app discovery, user acquisition and mobile monetization, announced today that the company is launching two game-changing tools for app developers at the Mobile World Congress in Barcelona, Spain; a self-service application development tool and a video discovery, recommendation and user-acquisition platform.

As application use on smartphones and other connected devices grows, developers around the globe are looking for the right technology to build, distribute and monetize applications. More than 34 billion Internet connected devices will be installed globally by 2020, or 4 per person. Increasingly, the smartphone is the connected device of choice, with more than 70 percent of the world's population forecasted to own one by 2020. In 2015, users spent 85% of their smartphone browsing time in applications, from social media to search, maps, weather and more.

"With the new market-leading tools from AppThis for video and self-service, we here at Pivmo can now provide our clients with new ways to connect with consumers through mobile apps," said Scott Schmidtt, CEO of Pivmo. "This helps not only advertisers get high quality targeted users, but also consumers who get a richer experience."

The application development market is top heavy with expensive tools targeted to application developers at large organizations. AppThis democratizes the discovery, recommendation and quality user-acquisition of all developers -- whether a Fortune 500 company or three brilliant developers in Chennai, India. AppThis' proprietary technology combines machine learning with rich device and download data to recommend the right application for the user and developers, selecting apps that are contextually relevant based on hundreds of data points such as previous app use, device type and geography. This provides the user and developers with a significantly higher quality experience than recommendations based on company monetization rather than relevant data.

The new video product builds on the success of the current native programmatic display product, using the same rich data set that has been aggregated since the launch of AppThis' original platform. With the video app discovery and acquisition product, developers have a broader portfolio to choose from when distributing apps. Ten to 60 second videos allow advertisers to provide an enriching emotional, preview for users worldwide to select the apps that are best for them. Early results with several highly sophisticated marketers have been extremely successful, proving the need in the market place for a data-driven video-based application discovery and acquisition platform.

The new self-serve platform will be available to all developers with a credit card and provides a rich and flexible technology that any individual can quickly master in more than 200 geographies around the world. In order to encourage a wide variety of users, the platform is set up to be "pay per install." AppThis takes a technology-first approach to product development and the self-service platform embodies this. The tool provides rich video CPI tools for developers that are intuitive and flexible. Developers are able to target a wide variety of variables including location down to the city level and by device. Developers are also able to select from a variety of monetization and distribution strategies.

"With AppThis' new video and self-service tools, developers literally from any corner of the globe have the chance to create and monetize apps that can be accessed by the entire global mobile audience. Not only that, they now have several formats to choose from including rich and engaging video to ensure quality installs at scale," said Jim Mansfield, CEO of AppThis. "Consumers use apps all day every day. There is no reason why big companies should have the advantage in claiming this valuable engagement opportunity."

AppThis has experienced phenomenal growth from 2014 through 2015. In just 12 months, the platform has grown to over 55,000 live app offers globally. Company revenue increased more than 1000% from 2014 to 2015. At the same time, the company personnel and presence has expanded rapidly. They have added a fully staffed office in Tel Aviv as well as bringing on key executives in the US, Mike Crabtree and Finn Faldi, both seasoned technology innovators and leaders. Mike Crabtree serves as the company's Chief Technology Officer and brings nearly twenty years of technology and leadership experience to the team. Finn Faldi, a longtime technology leader and investor will serve as the Chief Business Officer.

Attendees of the Mobile World Congress are invited to see the demonstration of both new products at booth Hall 8.1 D61 starting on February 22, 2016.

About AppThis

AppThis was created as a global app discovery and mobile monetization platform to provide data driven installs and advertising on mobile devices. We target users via a variety of ad formats, including native/in-stream, programmatic, video and targeted appwalls. We utilize hundreds of data points from machine learning and data analytics to recommend the contextually correct app to each user. AppThis hit its 10 millionth download and grew revenue over 1000% in its first year. AppThis is headquartered in Denver, Colorado with offices in London and Tel Aviv.. For more information on AppThis, please visit: www.appthis.com.

Contact:
Mark Naples
for AppThis
mnaples@witstrategy.com
646.265.7372